This is a weird one, but true and definitely heartwarming. Chipotle, the fast-food chain that has made a name for itself by choosing sustainably-farmed and organic foods whenever possible*, is pushing the proverbial envelope with a new anti-junk campaign.
“We don’t like junk. Not in our inboxes and not in our food.” – that’s the campaign slogan. Participation is simple: when you get a junk email, you forward it to email@example.com. For every 100,000 emails they receive, they’ll give $10,000 to The Lunch Box to advocate and educate for better school food. Their top limit: $50,000.
It’s day 2 of the campaign, and as of this writing, they’ve already received nearly 29,000 emails. Why don’t you chip in and send them a few of your own?
*their burritos are delicious too.